Laura De Lacy
Laura de Lacy is a Certified Practising Marketer and Fellow of the Australian Marketing Institute. She holds a Bachelor of Management (Marketing) from the University of South Australia and has delivered training workshops for an array of bodies and programs, including Master Builders Association NSW, Business Enterprise Centres, and the New Enterprise Incentive Scheme (NEIS).
An avid business strategist with an inspiring tale of SSB survival, Laura works undercover… Product/Marketing Manager for an innovative healthcare consumables company by day; Secret Service Marketer by night.
Laura lives in Adelaide, Australia, near the McLaren Vale wine region. The cheekiness of her 9 year old son is surpassed only by that of their pets, Charlie the puggle and Sunny the budgie. When not with them, she can be found working, walking or sourcing supplies for her next home improvement project.
Business, Marketing
Secret Service Marketing
The Modern Marketing Arsenal
The Secret Service Website Formula
Whether your business mission’s just gone sideways or you’ve been holding the fort for years, the Secret Service Business Series equips small skill-or-service business (SSB) owners — and the professionals who support them — with the intel, tools, and tactics to reclaim control and generate meaningful momentum.
Each of the three books builds on the last, but this isn’t a cover-to-cover commitment. With detailed tables of contents, clearly marked sections, and comprehensive indexes, these guides are designed to be dipped into, referenced mid-mission, and revisited whenever you hit a crossroads.
With this series, you’ll bypass years of trial-and-error and gain what most small businesses lack: a clear, values-aligned system for attracting the right customers, converting them with integrity, and building a business that works — for you and those you serve.
No fluff. No hype. Just everything you need to:
- Avoid the most common pitfalls of SSB ownership
- Strengthen your marketing, messaging, and mindset
- And reach the holy grail of business ownership — the power to make money and make a difference
If you’re ready to stop spinning your wheels and start making meaningful progress, this series is your map, compass, and classified intel — all in one.
